Industry Background
The food industry is characterized by a vast diversity of product categories and packaging materials. In this context, accurate labeling of key product information—such as production date, shelf life, and expiration date—with clear and legible codes has become essential. With the strengthening of the new Consumer Rights Protection Law, unclear or incorrect labeling can expose businesses to increased liability and harm their brand reputation.
As living standards rise, consumers are placing greater emphasis on food quality, safety, and freshness. They expect fast and accurate traceability of product origins, along with access to detailed information covering the entire journey from raw material sourcing and processing to final sale, ensuring their health and safety.
At the same time, food industry regulations are becoming more rigorous and detailed, requiring companies to implement comprehensive product traceability systems. These systems must provide full-chain oversight from farm to table, guaranteeing that every food product on the market is traceable and verifiable.
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